Designing Firms to Fit the Future

Raymond E. Miles, Laurent Scaringella

Abstract


Most firms identify market opportunities for their new technologies after they have been developed. This article discusses the design of a “futures group” which can help to synchronize a firm’s technology and market development. A futures group designed to span more than one organization could lead to simultaneous market development for multiple technologies.


Keywords


Organizational alignment; organizational fit; technology commercialization; market intelligence

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DOI: http://dx.doi.org/10.7146/jod.6343

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ISSN: 2245-408X

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