Designing Firms to Fit the Future

  • Raymond E. Miles Haas School of Business
  • Laurent Scaringella ESC Rennes School of Business
Keywords: Organizational alignment, organizational fit, technology commercialization, market intelligence


Most firms identify market opportunities for their new technologies after they have been developed. This article discusses the design of a “futures group” which can help to synchronize a firm’s technology and market development. A futures group designed to span more than one organization could lead to simultaneous market development for multiple technologies.

How to Cite
Miles, R., & Scaringella, L. (2012). Designing Firms to Fit the Future. Journal of Organization Design, 1(2), 69-74.
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