Designing Firms to Fit the Future
Keywords:Organizational alignment, organizational fit, technology commercialization, market intelligence
Most firms identify market opportunities for their new technologies after they have been developed. This article discusses the design of a “futures group” which can help to synchronize a firm’s technology and market development. A futures group designed to span more than one organization could lead to simultaneous market development for multiple technologies.
How to Cite
Miles, R. E., & Scaringella, L. (2012). Designing Firms to Fit the Future. Journal of Organization Design, 1(2), 69–74. https://doi.org/10.7146/jod.6343
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