Designing Firms to Fit the Future

  • Raymond E. Miles Haas School of Business
  • Laurent Scaringella ESC Rennes School of Business
Keywords: Organizational alignment, organizational fit, technology commercialization, market intelligence

Abstract

Most firms identify market opportunities for their new technologies after they have been developed. This article discusses the design of a “futures group” which can help to synchronize a firm’s technology and market development. A futures group designed to span more than one organization could lead to simultaneous market development for multiple technologies.

Published
2012-08-03
How to Cite
Miles, R., & Scaringella, L. (2012). Designing Firms to Fit the Future. Journal of Organization Design, 1(2), 69-74. https://doi.org/10.7146/jod.6343
Section
Point of View Article